See who’s beating you on Google Maps, and exactly what to change.
We scan five of your searches from 133 spots around your business, check your categories and services against the businesses winning those searches, and hand you a step-by-step checklist for your Google Business Profile.
The same five searches, from 133 spots around your shop
Top 34 to 10Not in the top 10
“plumber”
Avg. position 1.65 · top 3 at 97%
“drain cleaning”
Avg. position 2.11 · top 3 at 84%
“sewer repair”
Avg. position 2.8 · top 3 at 71%
“water heater repair”
Avg. position 3.91 · top 3 at 63%
“emergency plumber”
Avg. position 5.6 · top 3 at 38%
Read it like a weather map. You own the center of town for “plumber.” For “emergency plumber” you fade fast once you get a couple of miles out. That’s the one to fix first. Weak zone: northeast, toward Maple Falls.
Page 3 · The category landscape
The 14 categories that matter in Cedar Ridge plumbing
Green bar: how many of the 10 plumbers winning your searches use it. Blue bar: how many of all 188 plumbers found use it. Each one gets its own card in your report, with a verdict and the reason.
Top 10 winnersAll 188 plumbers
Plumber (primary)
100%
94%
You have it
Keep
Drainage service
20%
23%
You have it
Keep
Septic system service
30%
4%
—
Skip
HVAC contractor
10%
14%
—
Skip
Bathroom remodeler
10%
12%
—
Skip
Contractor
10%
8%
—
Skip
Sewage disposal service
10%
5%
—
Skip
Excavating contractor
10%
3%
—
Skip
Waterproofing service
10%
2%
—
Skip
Water softening equipment supplier
0%
6%
—
Consider
Hot water system supplier
0%
3%
—
Skip
Gas installation service
0%
1%
—
Add if true
Water heater category
0%
0%
—
Add
Pipe supplier
0%
1%
You have it
Remove
Pages 4 to 17 · A card for every category
Every category gets a verdict, a reason and what to type
Here’s one full card. Your report has one like it for each of the 14 categories above.
CATEGORY CARD 13 OF 14
ADD
A water heater category
Winners using it0 of 10
All plumbers using it0 of 188
On your profileNo
Your website2 water heater pages
Your search for it“water heater repair”: top 3 at 63%
What it tells Google. That water heaters are a real line of work for you, not a side note. Google uses categories to decide which searches you’re even eligible for.
Why add it. Water heater repair is one of your weaker searches, you already have two pages about it, and no one else here claims the category. That’s an open lane.
The risk. Low. It matches your site. Just pick Google’s closest real category name, not a made-up one.
What to type. Google Business Profile → Edit profile → Business category → Add another category → type “water heater” and pick the closest match on Google’s list. Save. Changes can take a few days to show.
The other 13 cards in this report
Plumber (primary)Keep
Drainage serviceKeep
Septic system serviceSkip
HVAC contractorSkip
Bathroom remodelerSkip
ContractorSkip
Sewage disposal serviceSkip
Excavating contractorSkip
Waterproofing serviceSkip
Water softening equipment supplierConsider
Hot water system supplierSkip
Gas installation serviceAdd if true
Pipe supplierRemove
Page 18 · Services
The services your competitors list, and you don’t
Services are the list Google shows under your business name, and one more way it decides which searches you belong in. We check what you list, what your website says you do, and what the top three plumbers on your map list.
4
services on your profile
11
on the average top-3 competitor’s profile
6
you already do, per your website, but Google can’t see
Service
Your profile
Your website
Hartwell
Keane
Dan Voss
Verdict
Drain cleaning
✓
✓
✓
✓
✓
On profile
Water heater repair
✓
✓
✓
✓
—
On profile
Sewer line repair
✓
✓
✓
✓
✓
On profile
Sump pump installation
✓
✓
✓
—
✓
On profile
Tankless water heater installation
—
✓
✓
✓
—
Add to profile
Sewer camera inspection
—
✓
✓
—
✓
Add to profile
Emergency plumbing
—
✓
✓
✓
✓
Add to profile
Gas line repair
—
✓
✓
—
—
Add to profile
Leak detection
—
✓
✓
✓
—
Add to profile
Hydro jetting
—
✓
✓
—
✓
Add to profile
Water softener installation
—
—
✓
✓
—
Only if you do it
Repiping
—
—
—
✓
✓
Only if you do it
What to type. Google Business Profile → Edit services → pick each one from Google’s list, or add it as a custom service. Give each a one-line description in plain words, like the ones in your checklist.
Page 19 · Who you’re up against
The top 10 plumbers on your map
Ranked by how many of the 665 map spots they land in Google’s top three, across all five searches.
#
Business
Top 3 at
Categories (primary first)
1
Oak Hollow Plumbing & Sewer (you)Cedar Ridge
72%
PlumberDrainage servicePipe supplier
2
Hartwell Plumbing, Sewer & WaterCedar Ridge
58%
PlumberContractorPlumbing supply storeSeptic system service
3
Keane Plumbing Inc.Cedar Ridge
21%
Plumberno secondary categories
4
Dan Voss PlumbingCedar Ridge
13%
Plumberno secondary categories
5
Northgate PlumbingService area
10%
PlumberBathroom remodelerSeptic system service
6
Allpoint Plumbing, Heating & ElectricMaple Falls
8%
PlumberElectricianHVAC contractor
7
ProLine Drains & Sewer LiningLinden Park
7%
PlumberDrainage serviceExcavating contractorSeptic system serviceWaterproofing service
8
Swift Drop Plumbing & SewerMaple Falls
6%
PlumberDrainage serviceSewage disposal service
9
Brightwater Plumbing Co.Maple Falls
5%
Plumberno secondary categories
10
Riverbend RooterLinden Park
4%
PlumberDrainage service
Page 20 · Your checklist
Every Google Business Profile change, in order, with what to type.
1Remove “Pipe supplier” from your categories.
2Add the closest water heater category on Google’s list.
3Add “Gas installation service” if you do gas lines.
+ 12 more steps in your report, including each of the 6 services with its description
This was a sample
Get yours. Then decide who makes your winning Google Business Profile changes.
Your Google Business Profile report · you make the changes
$25one report, by email
Everything in this sample, for your business: the summary, your five maps, every category card, the services check, the competitor table and the step-by-step checklist.
You give us manager access, so we see your whole profile and build the plan from the real thing. Categories, description, services, hours and photos, written to win. Nothing changes until you approve it, and you get a before-and-after at the end. Your $25 comes off if you started with the report.
Checkout takes about a minute. We ask for your business details right after. This sample is built from a real scan; business names and some figures are made up.
Next step
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