Google Business Profile Optimization
Get your Google profile right. Once.
Your Google Business Profile is the source everything else copies. Maps, the AI answers, the directories. If it’s wrong or thin here, it’s wrong everywhere.
Two ways to get there. Do it yourself with our report as your checklist, or hand it to us and we optimize every section for you.
Maps, the directories, the AI answers. They all read from your profile. If it’s wrong or thin here, it’s wrong everywhere. It has to answer four questions, plainly.
Your real business name, your logo, your photos.
A description people and the AI tools both understand.
Your primary and secondary categories and your services, checked against who’s winning.
Your address or service area, your phone, your hours.
If any answer is fuzzy, the machines guess. They usually guess wrong.
Fix the source before you copy it.
Citation services take what’s on your Google profile and spread it around the web. That’s great if the profile is right. If the category is off or the phone number is old, you’ve just spread the mistake to seventy places.
So we do this first. It’s its own service, and it’s the foundation for everything after it.
Four questions, eight pieces. We go down the list and get every one right.
Most profiles we see are half filled out, or filled out once years ago and never looked at again.
Business name
Exactly as it’s on your sign and your invoices. No stuffed keywords, which is how profiles get suspended.
Address or service area
A storefront, or the towns you drive to. Work from home? We keep your address hidden.
Phone and website
One number, the one you’ll keep answering. The right page on your site, not just the home page.
Primary category
The single biggest choice on the profile. We check what the businesses beating you have picked.
Secondary categories
The other work you really do. Enough to be found for it, not so many you look like everybody.
Hours
Regular hours, holidays, and after-hours or emergency service if you offer it.
Services and description
Your services listed out, and a description that sounds like you, written so the AI answers can use it.
Photos
Your logo, your cover, and real pictures of your work, your team and your place.
One piece at a time.
No hour-long meeting. You answer a short guided form, we check every answer, and we come back to you where something needs a decision.
Buy it online
$300, paid once. You land right on the short guided form.
Start with the basics
Name, address and phone first. Everything else is built on those, so we lock them in before moving on.
Then the categories
Your primary category, then the secondary ones. We compare against your competitors and send back our recommendation.
Hours, services, description, photos
The rest of the list. We write the description with you so it sounds like your business.
We make the changes
You get a before-and-after report and a walk through what changed. Then you’re ready for Citation Sync.
Do it yourself, or hand it to us.
Some owners like to roll up their sleeves. Some would rather never think about it. Either way, you start from the same report.
Do it yourself
- Your AI competitive profile report
- Every change spelled out, in order, with what to type
- Your categories checked against the businesses beating you
- Make the changes on your own schedule
Done for you
PROFESSIONAL OPTIMIZATIONWe don’t just fill in the boxes. We write every one of them to win.
- Everything in the report, done for you
- Categories chosen from your competitive scan, not guessed
- Description written in your voice, with the words your customers use
- Every service built out with its own description
- Photos chosen, ordered and captioned so your best work shows first
- Help getting through Google’s verification
- A before-and-after report, and a walk through what changed
Started yourself and changed your mind?
Your $25 comes off the $300. Nothing you paid for goes to waste.
Not part of this
Both are one-time. Weekly posts, review requests and ongoing profile management are separate. Spreading your information across the web is Citation Sync.
Straight answers
Which one should I pick?
If you like doing things yourself and can set aside an afternoon, the report is all you need. If you’d rather not think about it, or you want every section written to compete, hand it to us.
Can I start with the report and switch later?
Yes. Your $25 comes off the $300 done-for-you price.
I already have a profile. Is this for me?
Probably more than anyone. Most of what we fix is on profiles that already exist.
I don’t have one yet.
We’ll build it with you and help you get it verified.
Do I have to give you my password?
No. You add us as a manager on the profile. You stay the owner and can remove us any time.
How long does it take?
Mostly it depends on how fast you answer the form. Once we have what we need, changes go in within [X] business days. Google sometimes reviews edits before they show.
Can you guarantee verification?
No one can. Google decides. We’ll get you ready and walk you through whatever method they ask for.
Will this get me to the top of Maps?
It’s the foundation, not the whole building. Reviews, your website and your listings elsewhere matter too. But nothing works well on a wrong profile.
Common questions about Google Business Profiles
How much does it cost to optimize a Google Business Profile?
With us, $25 if you do it yourself from our competitive report, or $300 one time, per location, if you want us to do the whole thing. There’s no monthly fee for the setup.
How long does it take for Google Business Profile changes to show up?
Most edits show up within a few days. Some get held for Google’s review, which can take longer. Changing your business name or address can trigger a new verification.
How do I choose the right primary category?
Pick the one that describes the main thing customers hire you for, then check what the businesses ranking above you use. It’s the single biggest ranking choice on the profile.
How many secondary categories should I add?
Google allows up to nine besides your primary. More isn’t better. Add only the work you really do, or you blur the picture of what you are.
Why isn’t my business showing up on Google Maps?
Usually one of four things: the profile isn’t verified, the category is wrong, your information doesn’t match your other listings, or you’re too far from the person searching. The profile is the first place to look.
Does my Google Business Profile affect whether AI tools like ChatGPT recommend me?
Yes. AI answers pull business details from Google, directories and review sites. If your profile is thin or doesn’t match everywhere else, you’re easy to leave out.
Get the source right, and everything else gets easier.
One time. Your way.